Who is sheena iyengar

Nationality Canadian. BIO Iyengar is the S. Media Picks. Malcolm Gladwell. We Use Cookies Close Privacy Overview This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website.

These cookies will be stored in your browser only with your consent. It is also a moment where we can discover not only which choices are, more or less, meaningful to us but how we can consider creating new choices. What are new things that I can add to my life in this time of scarcity? Maybe I can learn something new, like how to cook or how to enjoy solitude and a myriad of other things.

Sheena Iyengar. Facebook Twitter LinkedIn. Our choices construct our relationships, careers, world-views, and identities.

We are the sum of our choices. Iyengar received a dual degree from the University of Pennsylvania in , consisting of a B. In she completed her Ph. During her studies at Stanford, Dr. Iyengar became interested in how people make choices, particularly the importance and universality of choice in people's lives.

Throughout her career, her research has not only appeared in many respected academic journals but is also regularly cited in the media, including periodicals such as Fortune and Time magazines, the New York Times, and the Wall Street Journal, on National Public Radio, and in popular books including Blink by Malcolm Gladwell and The Paradox of Choice by Barry Schwartz. It is her passion for this subject matter that led Dr.

Iyengar down the extraordinary path of writing The Art of Choosing. Whether mundane or life-altering, choices define us and shape our lives. In her book, Dr. Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture?